Almarai is committed to providing healthy, quality, and nutritious food and beverages to consumers to enrich their lives and ensure that they can maintain a healthy lifestyle. Innovation is at the forefront of our approach to nutrition and wellbeing, and we continuously invest in and develop new technologies and competencies to ensure we remain competitive whilst providing consumers with healthy, nutritious choices. We strive to incorporate health and nutrition criteria in all our products and place it at the center of future innovation.
We believe that we have an active role to play in supporting consumers to have happy, healthy lifestyles that maximize nutrition and wellbeing. The way we brand and market our products play an important role in people’s lives and we acknowledge our responsibility to market responsibly. In 2021, we worked to draft a responsible marketing policy that will outline our commitments to providing consumers with clear, transparent, and accurate labelling and communications. This policy will seek to empower the consumer, giving them greater awareness of the products health and nutritional values, quality, and safety. By providing accurate and credible information, we can build strong brand trust with the consumer whilst also educating them through product labelling, outlining nutritional and safe storage information, as well as serving size and number of servings per item.
Our responsible marketing policy will also cover our other communication channels. We run awareness campaigns to promote knowledge and understanding of nutrition and wellbeing in partnership with healthcare community. Our communication channels aim to reach a wider audience and empower a greater pool of individuals to make better-informed choices regarding nutrition.
Almarai products
contain no
artificial colors.
Almarai products
contain
no trans fats.
All our fresh juices in our biggest market contain zero added sugar.
Human Milk is not only key to a good start in life; it also provides an abundance of lifelong benefits. Breastfeeding is a critical need for the health of the population and one of the most effective preventive health measures for children and mothers regardless of where they live. Breast milk provides babies with complete nutrition and strengthens the bond between mother and child providing enhanced wellbeing and numerous benefits for both. The WHO and UNICEF recommend exclusive breastfeeding for six months. Almarai fully supports this recommendation and outlines that all commercial practices are guided and fully in compliance with the WHO code and regulated by the rules of the Saudi Breastfeeding Law. Promoting healthy habits and best nutrition for moms and babies, including breastfeeding, is at the core of Almarai Infant Nutrition principles.
To promote and enhance wellbeing of all our customers and clients, we have a robust nutrition policy and framework that is designed to outline our strategy for enriching the lives of our stakeholders. This policy and framework are supported by a set of visionary internal targets based upon the eight pillars of the framework: product reformulation, innovation, food fortification, marketing to children, food security, corporate social responsibilities, nutrition, and food regulations. During 2021, we conducted a series of activations and awareness campaigns to communicate the importance of nutrition, health, and wellbeing to our employees, customers, and other stakeholders. In doing so, we engaged various individuals in the opportunity for learning how to lead healthy lives. We further seek to help others through our community investment programs, which support thousands of individuals. Our food donations are nutritionally balanced.
As a part of Almarai’s corporate responsibility towards the health and wellbeing of consumers, we have implemented a nutrient profiling system, which forms the core of our nutrition policy. This system aims to systemize the classification of our products and to continuously support nutritional improvements across our product lines. The criteria are based on Saudi Food and Drug Authority (SFDA) 2333:2019 Permitted Health and Nutrition Claims standard, international dietary guidelines, and will be periodically reviewed by an independent international scientific committee. This in turn is based upon global standards for salt, sugar, fat content and nutritional information. By providing transparency to our consumers, we are aiding in their ability to lead healthy lives.
1st Saudi brand to hit 1 billion video views on YouTube
Winner of 12 awards at local, regional and national levels.
100% of significant product categories are covered by and assessed for compliance with product information and labeling procedures
Zero incidents of non-compliance with regulations and/or voluntary codes concerning marketing communication
Almarai seeks to build awareness of key nutrition and health information using various digital channels. In 2021, we built on the success of 2020 by continuing to expand our online audiences through new digital platforms including publishing health and nutrition social media posts, and providing updated nutrition information on our website. One of our greatest engagement successes came from the growth of our various social media channels, particularly YouTube which we use to run various campaigns and awareness events. Our YouTube channel achieved a record in 2021 as the first Saudi brand to hit one billion video views., Almarai has achieved great interaction and circulation of its awareness and advertising campaigns, with more than 6.9 million followers on social media, Almarai is locally ranked the largest audience FMCG corporate page on Twitter and Facebook. On global rankings, Almarai is the first largest audience FMCG corporate page on Twitter.
In collaboration with various organizations, Almarai has used its platform to support health and nutritional awareness in Saudi Arabia. In 2021, we engaged in the following projects:
During the year 2021, Almarai won more than 12 awards and rankings at local, regional, and international levels in various financial, administrative, marketing, quality, safety, consumer satisfaction, and sustainability fields to reinforce our commitment to our motto, “Quality you can trust.” Almarai’s rankings varied during the year to top six in various fields such as measuring consumer satisfaction and its brand image. Almarai Also won six local, regional, and international awards these include:
Goal/Target
Progress
Develop and implement a holistic plan to further enhance our nutrition and wellbeing offering by 2025
